เปรียบเทียบวิธี

	มาตรวัดการเปรียบเทียบทางสังคม (บริบทออนไลน์)	Iowa-Netherlands Social Comparison Orientation Scale
สาขาวิชา	จิตวิทยาสื่อสังคม	จิตวิทยาสื่อสังคม
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2015	1999
ผู้ริเริ่ม	Various researchers (Vogel, Wang, Suls & Wheeler)	Frederick X. Gibbons and Bram P. Buunk
ประเภท	Self-report	Self-report
แหล่งต้นตำรับ	Wang, J. L., Wang, H. Z., Gaskin, J., & Wang, S. (2015). The role of stress and motivation in social networking sites adoption: From a perspective of uses and gratifications theory. Computers in Human Behavior, 48, 24–32.	Gibbons, F. X., & Buunk, B. P. (1999). Individual differences in social comparison: Development of a scale of social comparison orientation. Journal of Personality and Social Psychology, 76(1), 129–142.
ชื่อเรียกอื่น	USCS, Social Comparison Orientation Online	INCOM, Gibbons-Buunk
ที่เกี่ยวข้อง	4	4
สรุป	The Social Comparison Scale for online contexts measures the frequency and intensity with which individuals compare themselves to peers on social media platforms, with emphasis on upward comparison (to those perceived as superior in attractiveness, success, wealth). Developed and refined by researchers including Vogel and Wang in the 2010s, this scale specifically captures social media-driven comparison processes distinct from general social comparison orientation.	The Iowa-Netherlands Comparison Orientation Measure (INCOM) is an 11-item self-report scale that assesses individual differences in the tendency to engage in social comparison—comparing oneself to others on abilities, attributes, and outcomes. Developed by Gibbons and Buunk in 1999, it captures both upward comparison (to those perceived as superior) and downward comparison (to those perceived as inferior), providing a trait-like measure of this fundamental social motivation.