เปรียบเทียบวิธี

	Sequential Priming	Evaluative Priming
สาขาวิชา	จิตวิทยาสังคม	จิตวิทยาสังคม
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1986	1986
ผู้ริเริ่ม	Social cognition priming tradition (Fazio and colleagues)	Russell H. Fazio and colleagues
ประเภท	General reaction-time priming framework	Reaction-time implicit attitude paradigm
แหล่งต้นตำรับ	Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238.	Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238.
ชื่อเรียกอื่น	Prime-Target Priming, Semantic-Affective Priming, Response-Window Priming	Automatic Evaluation Task, Fazio Priming Task, Bona Fide Pipeline
ที่เกี่ยวข้อง	3	3
สรุป	Sequential priming is the general experimental framework underlying many implicit social-cognition measures: a prime is presented, followed after some interval by a target to which the participant responds, and the speed of responding reveals what the prime automatically activated. By varying the prime-target relation (semantic, affective, stereotypic, goal-related) and the stimulus onset asynchrony, researchers can map which associations are activated, how quickly, and whether the activation is automatic or strategic. Short intervals isolate automatic spreading activation that participants cannot control, while longer intervals permit controlled processes. Evaluative priming, affective priming, and stereotype priming are all special cases of this logic, making sequential priming a unifying methodological backbone for studying automatic mental processes in social psychology.	Evaluative priming, introduced by Fazio and colleagues in 1986, is the foundational reaction-time paradigm for measuring automatic attitudes. On each trial an attitude object (the prime) is briefly presented and is quickly followed by a clearly positive or negative target word that the participant categorizes as 'good' or 'bad' as fast as possible. When the prime and target share the same valence -- a liked object followed by a positive word -- responses are faster; when they mismatch, responses slow. This congruency effect reveals that merely seeing an attitude object automatically activates its associated evaluation, which then facilitates or interferes with judging the target. Because the attitude is inferred from response speed rather than self-report, evaluative priming gives a window onto spontaneous evaluations and became, in its 'bona fide pipeline' form, an early standard for measuring implicit attitudes including racial prejudice.