เปรียบเทียบวิธี

	การออกแบบวิธีวิจัยแบบผสมผสานเชิงสำรวจตามลำดับ	การวิจัยสำรวจ
สาขาวิชา	การออกแบบการวิจัย	การออกแบบการวิจัย
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2007	Late 19th century; methodologically systematised 1940s–1960s
ผู้ริเริ่ม	John W. Creswell & Vicki L. Plano Clark	Francis Galton, Charles Booth, and early social statisticians; systematised by Paul Lazarsfeld and colleagues at Columbia in the 1940s
ประเภท	Mixed methods research design	Quantitative (and mixed) non-experimental design
แหล่งต้นตำรับ	Creswell, J. W., & Plano Clark, V. L. (2018). Designing and Conducting Mixed Methods Research (3rd ed.). Sage. ISBN: 978-1483344379	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000
ชื่อเรียกอื่น	exploratory sequential design, SEQEXP, qual → quan design, instrument-development mixed methods	survey methodology, questionnaire research, survey design, survey study
ที่เกี่ยวข้อง	6	4
สรุป	The sequential exploratory mixed methods design begins with a qualitative phase to explore a poorly understood phenomenon, then builds on those findings in a second quantitative phase — most commonly to develop and test a measurement instrument, or to test whether themes identified qualitatively generalise across a broader population. The two phases are conducted in sequence, with qualitative results explicitly informing the design and content of the quantitative strand.	Survey research is a quantitative (and sometimes mixed-methods) design in which a researcher collects standardised self-report data from a sample drawn from a defined population, using a questionnaire or structured interview. It is the dominant non-experimental strategy for describing population characteristics, estimating prevalence, mapping attitude distributions, and testing bivariate or multivariate associations across social, behavioural, and health sciences.