เปรียบเทียบวิธี

	Sentiment Analysis in Communication	Framing Analysis
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2010	1993
ผู้ริเริ่ม	Adapted into communication research from NLP / opinion mining	Robert M. Entman (synthesis); roots in Goffman, Tuchman, Gitlin
ประเภท	Automated classification of message valence/tone	Interpretive-quantitative analysis of how messages select and emphasize aspects of reality
แหล่งต้นตำรับ	Tausczik, Y. R., & Pennebaker, J. W. (2010). The psychological meaning of words: LIWC and computerized text analysis methods. Journal of Language and Social Psychology, 29(1), 24–54.	Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.
ชื่อเรียกอื่น	Opinion mining in communication, Tone analysis, Media sentiment analysis, İletişimde Duygu Analizi	Frame analysis, Media framing analysis method, Frame mapping, Çerçeveleme Analizi
ที่เกี่ยวข้อง	5	5
สรุป	Sentiment analysis is the automated estimation of the valence — positive, negative, or neutral tone — of communication messages, adapted from natural-language processing into a core measurement technique for media and communication research. It lets scholars quantify the tone of news coverage, the affect of social-media discourse, or audience reactions across corpora far too large for hand coding, while treating tone as a measurable, validatable construct.	Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.