เปรียบเทียบวิธี

	การลงรหัสแบบเลือกสรร	การวิเคราะห์เนื้อหา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1967 (Glaser & Strauss); refined 1990 (Strauss & Corbin)	Systematised through Krippendorff's methodology work; 4th edition 2018
ผู้ริเริ่ม	Barney Glaser & Anselm Strauss (classic GT); systematised by Anselm Strauss & Juliet Corbin; constructivist variant by Kathy Charmaz	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research
ประเภท	Qualitative research method	Qualitative / mixed-method research technique
แหล่งต้นตำรับ	Strauss, A., & Corbin, J. (1990). Basics of Qualitative Research: Grounded Theory Procedures and Techniques. Sage. ISBN: 978-0803932975	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
ชื่อเรียกอื่น	focused coding, theoretical integration, GT selective coding, core category coding	İçerik Analizi, systematic content coding, quantitative content analysis
ที่เกี่ยวข้อง	6	5
สรุป	Selective coding is the third and final analytic phase of grounded theory, in which the researcher systematically identifies one central or core category that integrates all other major categories developed during open and axial coding. The outcome is a coherent, data-grounded substantive theory that explains the main social process or phenomenon under study. First formalized by Glaser and Strauss (1967) and later elaborated by Strauss and Corbin (1990) and Kathy Charmaz (2006), selective coding transforms fragmented mid-level categories into a unified theoretical account.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.