เปรียบเทียบวิธี

	Second-Level Agenda Setting	Network Agenda-Setting
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1981	2011
ผู้ริเริ่ม	Maxwell McCombs and colleagues (Weaver et al.)	Lei Guo & Maxwell McCombs
ประเภท	Analysis of the transfer of attribute salience from media to public	Network-analytic extension of agenda-setting theory
แหล่งต้นตำรับ	McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176–187.	Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631.
ชื่อเรียกอื่น	Attribute agenda setting, Second-level agenda-setting analysis, Attribute salience transfer, İkinci Düzey Gündem Belirleme	Network agenda setting model, Third-level agenda setting, NAS model, Ağ Gündem Belirleme
ที่เกี่ยวข้อง	4	4
สรุป	Second-level (attribute) agenda setting extends classic agenda-setting theory from the salience of objects — which issues or people the public thinks about — to the salience of their attributes — which characteristics the public associates with them. The method codes the attributes media emphasize when covering an object and correlates that attribute agenda with the attributes salient in public perceptions.	Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.