เปรียบเทียบวิธี

	Rhetorical Analysis	Framing Analysis
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2017	1993
ผู้ริเริ่ม	Classical rhetoric (Aristotle); modern criticism systematized by Foss	Robert M. Entman (synthesis); roots in Goffman, Tuchman, Gitlin
ประเภท	Interpretive analysis of how symbolic messages persuade and create meaning	Interpretive-quantitative analysis of how messages select and emphasize aspects of reality
แหล่งต้นตำรับ	Foss, S. K. (2017). Rhetorical Criticism: Exploration and Practice (5th ed.). Long Grove, IL: Waveland Press. ISBN: 9781478634898	Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.
ชื่อเรียกอื่น	Rhetorical criticism, Rhetorical analysis method, Rhetorical critique, Retorik Analiz	Frame analysis, Media framing analysis method, Frame mapping, Çerçeveleme Analizi
ที่เกี่ยวข้อง	4	5
สรุป	Rhetorical analysis, or rhetorical criticism, is the systematic interpretation of how symbolic messages — speeches, texts, images, campaigns — work to persuade audiences and create meaning. Rooted in classical rhetoric and codified for contemporary practice by scholars like Sonja Foss, it examines the strategies a message uses, the situation it responds to, and the effects it invites, producing an argued interpretation rather than a count.	Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.