เปรียบเทียบวิธี

	RevPAR Performance Analysis	Tourism Seasonality Index
สาขาวิชา	Tourism	Tourism Hospitality
ตระกูล	Regression model	Regression model
ปีกำเนิด	2001	2001
ผู้ริเริ่ม	Cathy A. Enz, Linda Canina & Kate Walsh (RevPAR benchmarking critique)	Svend Lundtorp; Anastassios Tsitouras
ประเภท	Descriptive performance-metric analysis and benchmarking of hotel revenue indicators	Descriptive concentration index for seasonal demand
แหล่งต้นตำรับ	Enz, C. A., Canina, L., & Walsh, K. (2001). Hotel-industry averages: An inaccurate tool for measuring performance. Cornell Hotel and Restaurant Administration Quarterly, 42(6), 22-32.	Lundtorp, S. (2001). Measuring Tourism Seasonality. In T. Baum & S. Lundtorp (Eds.), Seasonality in Tourism (pp. 23-50). Oxford: Pergamon/Elsevier. ISBN: 9780080436746
ชื่อเรียกอื่น	Revenue per Available Room Analysis, Hotel KPI Analysis, RevPAR Index Analysis, Hotel Performance Benchmarking	Tourism Seasonality Measurement, Seasonality Gini Coefficient, Seasonal Concentration Index, Tourism Seasonality Ratio
ที่เกี่ยวข้อง	3	4
สรุป	RevPAR performance analysis is the practice of measuring, decomposing, and benchmarking hotel performance using revenue per available room and its companion metrics. RevPAR distills a hotel's success into a single figure, rooms revenue divided by rooms available, that equals average daily rate multiplied by occupancy and so captures both the price a hotel commands and how full it is. The metric anchors revenue management, whose objective Kimes framed as maximizing yield from fixed capacity, and it is the standard yardstick for comparing hotels. Enz, Canina, and Walsh, however, showed that relying on single industry averages is misleading because hotel performance is dispersed and skewed, which is why rigorous RevPAR analysis decomposes the metric into its drivers and benchmarks it against a competitive set with indices rather than crude averages.	Tourism seasonality measurement summarizes how unevenly tourism demand is distributed across the year. Destinations rarely receive visitors at a constant rate; arrivals, overnight stays, and revenue cluster in peak months and thin out in the off-season, straining capacity at the top and leaving resources idle at the bottom. Seasonality indices turn a monthly demand series into a single, comparable number measuring this temporal concentration. Simple ratios compare the peak month to the average or to the trough, while the Gini coefficient — long established in the study of inequality and adapted by Svend Lundtorp and others to tourism — captures concentration across all months at once via a Lorenz curve. Adjusted versions, such as Tsitouras's 'months equivalent' degree of seasonality, make the index easier to interpret and compare.