เปรียบเทียบวิธี

	การวิเคราะห์การตอบรับ	การวิเคราะห์การเล่าเรื่องในภาพยนตร์
สาขาวิชา	สื่อศึกษา	สื่อศึกษา
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1972	1980
ผู้ริเริ่ม	Hans Robert Jauss, Stuart Hall	Gérard Genette, Mieke Bal
ประเภท	Method for investigating how audiences actively interpret media content and create meanings	Analytical pipeline for deconstructing cinematic narrative structure
แหล่งต้นตำรับ	Jauss, H. R. (1982). Toward an Aesthetic of Reception (T. Bahti, Trans.). University of Minnesota Press.	Bal, M. (1997). Narratology: Introduction to the Theory of Narrative. University of Toronto Press.
ชื่อเรียกอื่น	reception studies, audience analysis, reception theory	narrative structure analysis, story analysis in cinema
ที่เกี่ยวข้อง	5	5
สรุป	Reception Analysis is a methodological approach to studying media that focuses on how audiences actively interpret, engage with, and create meanings from media content rather than passively consuming predetermined messages. Developed from literary reception aesthetics and adapted to media studies by scholars like Stuart Hall, Ien Ang, and David Morley, the method examines the gap between what media texts 'offer' and what audiences actually make of them. Recognition that the same media content can be understood very differently by different viewers or readers revolutionized media studies, shifting focus from textual analysis alone to investigating the social, cultural, and personal contexts shaping interpretation.	Film Narrative Analysis is a qualitative method for examining how stories are told through cinematic techniques and structures. Developed from literary narratology and adapted for film studies by scholars like David Bordwell and Mieke Bal, it deconstructs the relationship between story (fabula), plot (sjuzhet), and narration to understand how meaning is created. This method is fundamental to film criticism and provides a systematic framework for analyzing how viewers construct narrative coherence from visual and audio elements.