เปรียบเทียบวิธี

	การวิเคราะห์การตอบรับ	การวิเคราะห์วาทกรรมในสื่อ
สาขาวิชา	สื่อศึกษา	สื่อศึกษา
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1972	1978
ผู้ริเริ่ม	Hans Robert Jauss, Stuart Hall	Michel Foucault, Norman Fairclough
ประเภท	Method for investigating how audiences actively interpret media content and create meanings	Method for examining how discourse in media constructs meaning, identity, and power relations
แหล่งต้นตำรับ	Jauss, H. R. (1982). Toward an Aesthetic of Reception (T. Bahti, Trans.). University of Minnesota Press.	Fairclough, N. (1992). Discourse and Social Change. Polity Press.
ชื่อเรียกอื่น	reception studies, audience analysis, reception theory	critical discourse analysis, media discourse analysis, CDA
ที่เกี่ยวข้อง	5	5
สรุป	Reception Analysis is a methodological approach to studying media that focuses on how audiences actively interpret, engage with, and create meanings from media content rather than passively consuming predetermined messages. Developed from literary reception aesthetics and adapted to media studies by scholars like Stuart Hall, Ien Ang, and David Morley, the method examines the gap between what media texts 'offer' and what audiences actually make of them. Recognition that the same media content can be understood very differently by different viewers or readers revolutionized media studies, shifting focus from textual analysis alone to investigating the social, cultural, and personal contexts shaping interpretation.	Discourse Analysis in Media is a method for examining how media texts use language, images, and communication patterns to construct meanings, shape identities, and perpetuate or challenge power relations. Developed from linguistic analysis and critical theory—particularly Michel Foucault's concept of discourse as a system of knowledge-production and Norman Fairclough's critical discourse analysis (CDA) framework—the method reveals how what appears as neutral information or entertainment actually participates in maintaining or challenging social hierarchies and ideologies. The method is specifically concerned with how discourse operates politically: what it makes possible to think and say, whom it privileges, and what alternatives it renders invisible.