เปรียบเทียบวิธี

	การวิเคราะห์เนื้อหาเชิงปริมาณ	การวิจัยสำรวจ
สาขาวิชา	การออกแบบการวิจัย	การออกแบบการวิจัย
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1950s (Berelson 1952; Krippendorff 1980/2004)	Late 19th century; methodologically systematised 1940s–1960s
ผู้ริเริ่ม	Bernard Berelson; later systematised by Klaus Krippendorff	Francis Galton, Charles Booth, and early social statisticians; systematised by Paul Lazarsfeld and colleagues at Columbia in the 1940s
ประเภท	Quantitative observational research method	Quantitative (and mixed) non-experimental design
แหล่งต้นตำรับ	Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Sage. ISBN: 978-0761915454	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000
ชื่อเรียกอื่น	QCA, manifest content analysis, systematic content analysis, frequency-based content analysis	survey methodology, questionnaire research, survey design, survey study
ที่เกี่ยวข้อง	4	4
สรุป	Quantitative content analysis is a systematic, replicable method for converting the manifest content of text, images, or other recorded communication into numerical data. By applying a pre-specified codebook to a defined corpus and counting or scaling the resulting categories, researchers obtain frequency distributions, proportions, and relationships that can be subjected to standard statistical tests. It is the dominant method for large-scale, objective analysis of media, documents, social media posts, policy texts, and similar materials.	Survey research is a quantitative (and sometimes mixed-methods) design in which a researcher collects standardised self-report data from a sample drawn from a defined population, using a questionnaire or structured interview. It is the dominant non-experimental strategy for describing population characteristics, estimating prevalence, mapping attitude distributions, and testing bivariate or multivariate associations across social, behavioural, and health sciences.