เปรียบเทียบวิธี

	Media Priming Experiment	Framing Effects Experiment
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1987	1987
ผู้ริเริ่ม	Shanto Iyengar & Donald Kinder	Iyengar & Kinder (effects tradition); Chong & Druckman (synthesis)
ประเภท	Experiment testing how media attention changes the standards used to evaluate	Randomized experiment isolating the causal effect of message frames on attitudes
แหล่งต้นตำรับ	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571	Iyengar, S., & Kinder, D. R. (1987). News That Matters: Television and American Opinion. Chicago: University of Chicago Press. ISBN: 9780226388571
ชื่อเรียกอื่น	Priming analysis, News priming experiment, Agenda priming study, Medya Hazırlama Deneyi	Framing experiment, Message framing experiment, Equivalence and emphasis framing experiment, Çerçeveleme Etkisi Deneyi
ที่เกี่ยวข้อง	4	4
สรุป	Media priming is the process by which news attention to some issues, and not others, changes the standards people use to evaluate leaders, policies, or events. Demonstrated experimentally by Iyengar and Kinder in News That Matters, the priming experiment manipulates which issues the news emphasizes and tests whether those issues subsequently weigh more heavily in audiences' judgments — the natural extension of agenda setting from importance to evaluation.	A framing effects experiment is a randomized design that isolates the causal impact of how a message is framed — which considerations it emphasizes — on people's attitudes, judgments, or behavior. By randomly assigning participants to read otherwise comparable messages that differ only in their frame, it provides the causal counterpart to the descriptive framing analysis of media content.