เปรียบเทียบวิธี

	Psychophysiological Measures in Media Research	Media Richness Analysis
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2004	1986
ผู้ริเริ่ม	Psychophysiology of media (Ravaja; Lang's tradition)	Richard L. Daft & Robert H. Lengel
ประเภท	Real-time physiological measurement of attention and emotion to media	Framework and method for assessing channel richness vs. task equivocality
แหล่งต้นตำรับ	Ravaja, N. (2004). Contributions of psychophysiology to media research: Review and recommendations. Media Psychology, 6(2), 193–235.	Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554–571.
ชื่อเรียกอื่น	Physiological measures of media response, Media psychophysiology, Biometric media measurement, Medya Araştırmalarında Psikofizyolojik Ölçümler	Media richness theory analysis, Information richness analysis, Channel richness assessment, Ortam Zenginliği Analizi
ที่เกี่ยวข้อง	4	3
สรุป	Psychophysiological measurement records the body's continuous responses — heart rate, skin conductance, facial muscle activity, and more — while people are exposed to media, providing real-time, covert indicators of attention and emotion. Reviewed for communication by Ravaja, these measures sidestep the biases of self-report and capture moment-to-moment processing as a message unfolds.	Media richness analysis applies Daft and Lengel's media richness theory to evaluate communication channels by their capacity to carry rich information and to assess how well a channel fits the equivocality of the task at hand. Rooted in organizational communication, it provides criteria — feedback immediacy, multiplicity of cues, language variety, and personal focus — for ranking channels from lean (a memo) to rich (face-to-face) and for diagnosing whether managers and teams are matching channel to message appropriately.