เปรียบเทียบวิธี

	การวิเคราะห์กรณีศึกษาด้วยภาพแบบหลายกรณี	การวิเคราะห์เนื้อหา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s (convergence of case study and visual research traditions)	Systematised through Krippendorff's methodology work; 4th edition 2018
ผู้ริเริ่ม	Synthesised from Robert E. Stake (multiple case design) and Gillian Rose / visual methodologies scholars	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research
ประเภท	Qualitative comparative research design	Qualitative / mixed-method research technique
แหล่งต้นตำรับ	Stake, R. E. (2006). Multiple Case Study Analysis. Guilford Press. ISBN: 978-1593852481	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
ชื่อเรียกอื่น	multi-case visual analysis, comparative visual case study, cross-case image analysis, MCVA	İçerik Analizi, systematic content coding, quantitative content analysis
ที่เกี่ยวข้อง	5	5
สรุป	Multiple case-based visual analysis is a qualitative design that systematically examines visual materials — photographs, drawings, maps, video stills, or image-rich documents — across two or more purposefully selected cases. By combining Robert Stake's multiple case study logic with visual analysis frameworks, it enables researchers to identify both case-specific visual meanings and cross-case patterns, producing richer comparative insights than either method yields alone.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.