เปรียบเทียบวิธี

	การวิเคราะห์อุปมาเชิงเปรียบเทียบหลายกรณีศึกษา	การวิเคราะห์เนื้อหา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1980s–2000s (synthesis emerged in qualitative case research)	Systematised through Krippendorff's methodology work; 4th edition 2018
ผู้ริเริ่ม	Building on Lakoff & Johnson (1980) conceptual metaphor theory and Yin's multiple-case logic	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research
ประเภท	Qualitative comparative design	Qualitative / mixed-method research technique
แหล่งต้นตำรับ	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
ชื่อเรียกอื่น	cross-case metaphor analysis, comparative metaphor analysis, multi-case metaphor study, MCBMA	İçerik Analizi, systematic content coding, quantitative content analysis
ที่เกี่ยวข้อง	6	5
สรุป	Multiple case-based metaphor analysis is a qualitative comparative method that systematically identifies and interprets metaphorical language across two or more bounded cases — such as schools, organisations, or participant groups — to reveal how people in different contexts conceptualise a shared phenomenon. It integrates Lakoff and Johnson's conceptual metaphor theory with Yin's multiple-case logic, enabling both within-case depth and cross-case breadth.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.