เปรียบเทียบวิธี

	Multiple Case-Based Digital Ethnography	การชาติพันธุ์วรรณนาแบบดิจิทัลเชิงเปรียบเทียบ
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s	1995–2000 (multi-sited framework 1995; virtual ethnography 2000)
ผู้ริเริ่ม	Christine Hine (virtual ethnography); Sarah Pink et al. (digital ethnography); cross-case logic from Robert Yin	Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography)
ประเภท	Qualitative comparative research design	Qualitative research design
แหล่งต้นตำรับ	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958956	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963
ชื่อเรียกอื่น	multi-case digital ethnography, comparative digital ethnography, cross-case digital ethnography, multi-site digital ethnography	CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnography
ที่เกี่ยวข้อง	5	5
สรุป	Multiple case-based digital ethnography is a qualitative research design that conducts ethnographic fieldwork across two or more purposefully selected digital sites or communities, then systematically compares findings across cases. Rooted in digital ethnography's immersive, interpretive tradition and in multiple case study logic, it reveals both site-specific practices and cross-cutting patterns in online social life. It is especially suited to questions about how similar phenomena are enacted differently across digital platforms, communities, or cultural contexts.	Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss.