เปรียบเทียบวิธี
ดูวิธีที่เลือกเทียบกันแบบเคียงข้าง แถวที่ต่างกันจะถูกเน้นไว้
| Multimodal Content Analysis× | Narrative Analysis in Media× | |
|---|---|---|
| สาขาวิชา | Communication | Communication |
| ตระกูล | Process / pipeline | Process / pipeline |
| ปีกำเนิด≠ | 2006 | 2008 |
| ผู้ริเริ่ม≠ | Multimodality theory (Kress & van Leeuwen) | Narrative theory (Labov; Fisher); methods synthesized by Riessman |
| ประเภท≠ | Analysis of meaning across multiple modes (text, image, sound, layout) | Interpretive analysis of how media tell stories and construct meaning |
| แหล่งต้นตำรับ≠ | Kress, G., & van Leeuwen, T. (2006). Reading Images: The Grammar of Visual Design (2nd ed.). London: Routledge. ISBN: 9780415319157 | Riessman, C. K. (2008). Narrative Methods for the Human Sciences. Thousand Oaks, CA: Sage. ISBN: 9780761929987 |
| ชื่อเรียกอื่น | Multimodal analysis, Multimodal discourse analysis (content), Text-image-sound content analysis, Çok Kipli İçerik Analizi | Media narrative analysis, Narrative criticism of media, Storytelling analysis in media, Medyada Anlatı Analizi |
| ที่เกี่ยวข้อง | 4 | 4 |
| สรุป≠ | Multimodal content analysis studies how communication makes meaning through the combination of several modes at once — written and spoken language, images, layout, color, gesture, music, and sound. Grounded in the social-semiotic theory of Kress and van Leeuwen, it analyzes each mode by its own meaning-making resources and, crucially, how the modes work together, since modern media messages are rarely text alone. | Narrative analysis examines how media tell stories — how events are selected, ordered, and given meaning through plot, character, and perspective. Drawing on narrative theory and the methodological syntheses of scholars like Catherine Riessman, it treats storytelling as a fundamental way humans organize experience and persuade, and it interprets the structure, content, and performance of media narratives. |
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