เปรียบเทียบวิธี

	การวิเคราะห์การแบ่งส่วนตลาด	การศึกษาประสิทธิผลของการโฆษณา
สาขาวิชา	การตลาด	การตลาด
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1980	1990s
ผู้ริเริ่ม	Philip Kotler and William Perreault Jr.	Marketing Science Institute and Media Effectiveness researchers
ประเภท	Statistical segmentation methodology	Experimental and observational evaluation methodology
แหล่งต้นตำรับ	Wedel, M., & Kamakura, W. A. (2002). Introduction to the Special Issue on Market Segmentation. International Journal of Research in Marketing, 19(3), 181-183.	Erdem, T., & Sun, B. (2002). A Fuzzy Aspect Model for CRM System Selection. Decision Support Systems, 29(3), 475-487.
ชื่อเรียกอื่น	Customer Segmentation, Market Partitioning	Ad Effectiveness Testing, Campaign Evaluation, Marketing Attribution
ที่เกี่ยวข้อง	5	5
สรุป	Market Segmentation Analysis is a systematic approach to dividing a heterogeneous market into smaller, homogeneous groups (segments) that share similar needs, behaviors, preferences, or characteristics. Developed through advances in statistical clustering and customer analytics, this methodology enables companies to tailor marketing strategies, product offerings, and customer experiences to specific audience groups rather than treating the market as a single entity.	Advertising Effectiveness Studies are research methods designed to measure the impact of advertising campaigns on consumer awareness, attitudes, purchase intention, and sales. Developed through work in marketing science and media measurement, these studies employ experimental designs, multivariate analysis, and attribution modeling to isolate the effect of advertising from other market factors.