เปรียบเทียบวิธี

	Language Attitude Survey	Matched-Guise Technique
สาขาวิชา	ภาษาศาสตร์	ภาษาศาสตร์
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1992	1960
ผู้ริเริ่ม	Survey methodologists and attitude researchers (e.g., A. N. Oppenheim; Colin Baker; Peter Garrett)	Wallace Lambert and colleagues
ประเภท	Direct self-report survey measure of language attitudes	Indirect experimental measure of language attitudes
แหล่งต้นตำรับ	Garrett, P. (2010). Attitudes to Language. Cambridge University Press. ISBN: 9780521759175	Lambert, W. E., Hodgson, R. C., Gardner, R. C., & Fillenbaum, S. (1960). Evaluational reactions to spoken languages. Journal of Abnormal and Social Psychology, 60(1), 44–51.
ชื่อเรียกอื่น	Language Attitude Questionnaire, Direct Attitude Measurement, Language Attitudes Survey	Matched Guise Test, Matched-Guise Experiment, Language Attitude Matched Guise
ที่เกี่ยวข้อง	4	2
สรุป	A direct language attitude survey measures what people think and feel about languages, dialects, and varieties by asking them explicitly. Using questionnaires built from Likert scales, semantic-differential items, and open-ended questions, the direct approach gathers respondents' self-reported evaluations of varieties — their prestige, beauty, usefulness, or appropriateness — and analyses these responses for reliability, underlying structure, and differences between social groups. It is the self-report counterpart to indirect techniques such as the matched-guise test, trading some protection against socially desirable answers for transparency, scale, and ease of administration.	The matched-guise technique is an indirect experimental method for measuring attitudes toward languages, dialects, and accents. Developed by Wallace Lambert and colleagues in 1960, it has the same bilingual or bidialectal speaker record the same passage in two or more language varieties ('guises'); listeners, believing they are hearing different speakers, rate each recording on personality and status traits. Because the voice, content, and delivery are held constant, any differences in the ratings can be attributed to listeners' attitudes toward the variety itself.