เปรียบเทียบวิธี

	การวิเคราะห์อรรถปริวรรตเชิงตีความ	การวิเคราะห์บทสนทนาเชิงตีความ
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1960s–1990s	1960s–1970s (CA); interpretive strand formalised 1990s–2000s
ผู้ริเริ่ม	Ferdinand de Saussure (foundational semiology); Roland Barthes (cultural/media application); Gunther Kress & Theo van Leeuwen (social semiotics)	Harvey Sacks, Emanuel Schegloff, Gail Jefferson (CA foundations); interpretive extension by discourse scholars including Margaret Wetherell
ประเภท	Qualitative interpretive analysis	Qualitative discourse research design
แหล่งต้นตำรับ	Barthes, R. (1967). Elements of Semiology. Hill and Wang. ISBN: 978-0809013753	ten Have, P. (2007). Doing Conversation Analysis: A Practical Guide (2nd ed.). Sage. ISBN: 978-1412922271
ชื่อเรียกอื่น	semiotic discourse analysis, interpretive semiotics, social semiotics analysis, ISA	ICA, interpretive CA, hermeneutic conversation analysis, qualitative conversation analysis
ที่เกี่ยวข้อง	6	6
สรุป	Interpretive semiotic analysis is a qualitative method that examines how signs — words, images, symbols, gestures, and sounds — produce meaning within specific social and cultural contexts. Drawing on Saussurean semiology and Barthesian cultural analysis, the approach moves beyond surface-level description to uncover the layered, context-bound meanings that sign systems generate. It is widely used in media studies, communication, education, marketing, and cultural research to reveal how representations shape social reality.	Interpretive conversation analysis (ICA) examines how meaning is co-constructed turn by turn in talk, combining the micro-sequential rigour of classic conversation analysis with an explicitly interpretive stance. Rather than treating sequential organisation as the sole analytic object, ICA asks what participants are doing socially and discursively through their turns — what identities, institutional agendas, and power relations are built and contested in interaction. It draws on naturally occurring or recorded talk from social, institutional, or interview settings.