เปรียบเทียบวิธี

	การวิเคราะห์อุปมานัยเชิงตีความ	การวิเคราะห์วาทกรรม
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1980 (conceptual foundations); 2000s (systematic qualitative procedure)	1989 (Fairclough); 1987 (Potter & Wetherell)
ผู้ริเริ่ม	Rudolf Schmitt (systematic procedure); grounded in Lakoff & Johnson's conceptual metaphor theory	Norman Fairclough; Jonathan Potter and Margaret Wetherell
ประเภท	Qualitative interpretive analysis	Method
แหล่งต้นตำรับ	Lakoff, G., & Johnson, M. (1980). Metaphors We Live By. University of Chicago Press. ISBN: 978-0226468013	Fairclough, N. (1989). Language and power. Longman.
ชื่อเรียกอื่น	IMA, hermeneutic metaphor analysis, qualitative metaphor analysis, interpretive conceptual metaphor analysis	DA, Critical Discourse Analysis, Discursive Analysis
ที่เกี่ยวข้อง	6	2
สรุป	Interpretive metaphor analysis is a qualitative method that systematically identifies and interprets the conceptual metaphors embedded in participants' language to understand how they make meaning of their experiences. Rooted in Lakoff and Johnson's conceptual metaphor theory and adapted for empirical social research by Rudolf Schmitt, it applies a hermeneutic lens to treat metaphors not as stylistic ornaments but as windows into underlying cognitive and cultural frames.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.