เปรียบเทียบวิธี

	Hyperlink Network Analysis	Social Media Network Analysis
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2006	2017
ผู้ริเริ่ม	Han Woo Park & Mike Thelwall (webometrics)	Social network analysis tradition (Wasserman & Faust); Himelboim et al. for platform typologies
ประเภท	Network analysis of hyperlinks among websites as social and communicative ties	Structural analysis of relationships among social-media actors
แหล่งต้นตำรับ	Park, H. W., & Thelwall, M. (2006). Hyperlink analyses of the World Wide Web: A review. Journal of Computer-Mediated Communication, 8(4).	Himelboim, I., Smith, M. A., Rainie, L., Shneiderman, B., & Espina, C. (2017). Classifying Twitter topic-networks using social network analysis. Social Media + Society, 3(1), 1–13.
ชื่อเรียกอื่น	HNA, Webometric hyperlink analysis, Web hyperlink network analysis, Köprü Bağlantı Ağı Analizi	Social media SNA, Online interaction network analysis, Platform conversation network analysis, Sosyal Medya Ağ Analizi
ที่เกี่ยวข้อง	4	4
สรุป	Hyperlink network analysis (HNA) treats the hyperlinks among websites as social and communicative ties and applies social-network methods to the resulting web graph. Developed within webometrics by Park, Thelwall, and others, it reads a link from one organization's site to another's as a signal of endorsement, affiliation, or attention, and maps how actors — governments, NGOs, companies, media — are connected online.	Social media network analysis applies social-network methods to the relationships among accounts on platforms — who follows, mentions, replies to, retweets, or shares whom — to reveal the structure of online conversation. By representing interactions as a graph and computing measures of centrality and community, it identifies influential actors, cohesive clusters, and the overall shape of public discourse around a topic.