เปรียบเทียบวิธี

	Goal Priming Paradigm	Sequential Priming
สาขาวิชา	จิตวิทยาสังคม	จิตวิทยาสังคม
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1996	1986
ผู้ริเริ่ม	John Bargh and colleagues	Social cognition priming tradition (Fazio and colleagues)
ประเภท	Experimental priming of goals/constructs on behavior	General reaction-time priming framework
แหล่งต้นตำรับ	Bargh, J. A., Chen, M., & Burrows, L. (1996). Automaticity of social behavior: Direct effects of trait construct and stereotype activation on action. Journal of Personality and Social Psychology, 71(2), 230-244.	Fazio, R. H., Sanbonmatsu, D. M., Powell, M. C., & Kardes, F. R. (1986). On the automatic activation of attitudes. Journal of Personality and Social Psychology, 50(2), 229-238.
ชื่อเรียกอื่น	Automatic Goal Activation, Behavior Priming, Construct Priming	Prime-Target Priming, Semantic-Affective Priming, Response-Window Priming
ที่เกี่ยวข้อง	3	3
สรุป	The goal priming paradigm tests whether activating a mental construct -- a trait concept, stereotype, or goal -- outside of awareness can directly shape subsequent behavior. In the classic demonstrations by Bargh, Chen, and Burrows in 1996, participants completed a seemingly unrelated language task containing words related to rudeness, politeness, or the elderly stereotype; afterward, primed participants behaved in line with the construct -- interrupting more, waiting longer, or walking more slowly -- without any awareness that the prime had influenced them. The paradigm extended the logic of priming from judgments to overt action, supporting the idea that much social behavior can be automatically guided by environmentally activated goals and constructs. It became a centerpiece of theories of automaticity, while also, in the 2010s, a focal point of replication debates that reshaped methodological standards in the field.	Sequential priming is the general experimental framework underlying many implicit social-cognition measures: a prime is presented, followed after some interval by a target to which the participant responds, and the speed of responding reveals what the prime automatically activated. By varying the prime-target relation (semantic, affective, stereotypic, goal-related) and the stimulus onset asynchrony, researchers can map which associations are activated, how quickly, and whether the activation is automatic or strategic. Short intervals isolate automatic spreading activation that participants cannot control, while longer intervals permit controlled processes. Evaluative priming, affective priming, and stereotype priming are all special cases of this logic, making sequential priming a unifying methodological backbone for studying automatic mental processes in social psychology.