เปรียบเทียบวิธี

	Framing Analysis	Network Agenda-Setting
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1993	2011
ผู้ริเริ่ม	Robert M. Entman (synthesis); roots in Goffman, Tuchman, Gitlin	Lei Guo & Maxwell McCombs
ประเภท	Interpretive-quantitative analysis of how messages select and emphasize aspects of reality	Network-analytic extension of agenda-setting theory
แหล่งต้นตำรับ	Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.	Guo, L. (2012). The application of social network analysis in agenda-setting research: A methodological exploration. Journal of Broadcasting & Electronic Media, 56(4), 616–631.
ชื่อเรียกอื่น	Frame analysis, Media framing analysis method, Frame mapping, Çerçeveleme Analizi	Network agenda setting model, Third-level agenda setting, NAS model, Ağ Gündem Belirleme
ที่เกี่ยวข้อง	5	4
สรุป	Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.	Network agenda-setting (NAS), also called third-level agenda setting, extends classic agenda-setting theory by proposing that news media transfer to the public not only the salience of issues (first level) and of attributes (second level), but the very web of associations among issues and attributes. Introduced by Lei Guo and Maxwell McCombs, the method represents the media agenda and the public agenda as networks and tests whether the media's bundling of elements is reproduced in the public's mind.