เปรียบเทียบวิธี

	Framing Analysis	การวิเคราะห์กรอบข่าวสาร (Media Framing Analysis)
สาขาวิชา	Communication	สื่อศึกษา
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1993	1974
ผู้ริเริ่ม	Robert M. Entman (synthesis); roots in Goffman, Tuchman, Gitlin	Erving Goffman, Robert Entman
ประเภท	Interpretive-quantitative analysis of how messages select and emphasize aspects of reality	Analytical method for identifying how media structures and presents information
แหล่งต้นตำรับ	Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.	Goffman, E. (1974). Frame Analysis: An Essay on the Organization of Experience. Harvard University Press.
ชื่อเรียกอื่น	Frame analysis, Media framing analysis method, Frame mapping, Çerçeveleme Analizi	frame analysis, news framing, discourse framing
ที่เกี่ยวข้อง	5	5
สรุป	Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.	Media Framing Analysis is a systematic method for examining how news coverage and media messages organize and present information in ways that promote particular interpretations while obscuring others. Originating in Erving Goffman's sociological work (1974) and developed extensively by communication scholars like Robert Entman, the method decodes the frames—organizing principles and narrative structures—embedded in news reports, films, advertising, and public discourse. It reveals how media selections of what to emphasize, what to omit, and what narrative context to provide shape audience understanding of events and issues.