เปรียบเทียบวิธี

	Framing Analysis	การวิเคราะห์เนื้อหา
สาขาวิชา	Communication	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1993	Systematised through Krippendorff's methodology work; 4th edition 2018
ผู้ริเริ่ม	Robert M. Entman (synthesis); roots in Goffman, Tuchman, Gitlin	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research
ประเภท	Interpretive-quantitative analysis of how messages select and emphasize aspects of reality	Qualitative / mixed-method research technique
แหล่งต้นตำรับ	Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661
ชื่อเรียกอื่น	Frame analysis, Media framing analysis method, Frame mapping, Çerçeveleme Analizi	İçerik Analizi, systematic content coding, quantitative content analysis
ที่เกี่ยวข้อง	5	5
สรุป	Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.