เปรียบเทียบวิธี

	Framing Analysis	การวิเคราะห์การกำหนดวาระ
สาขาวิชา	Communication	สื่อศึกษา
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1993	1972
ผู้ริเริ่ม	Robert M. Entman (synthesis); roots in Goffman, Tuchman, Gitlin	Maxwell McCombs, Donald Shaw
ประเภท	Interpretive-quantitative analysis of how messages select and emphasize aspects of reality	Empirical method for studying how media coverage affects issue salience and public concern
แหล่งต้นตำรับ	Entman, R. M. (1993). Framing: Toward clarification of a fractured paradigm. Journal of Communication, 43(4), 51–58.	McCombs, M. E., & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36(2), 176-187.
ชื่อเรียกอื่น	Frame analysis, Media framing analysis method, Frame mapping, Çerçeveleme Analizi	agenda-setting theory, media agenda analysis, issue salience
ที่เกี่ยวข้อง	5	5
สรุป	Framing analysis is a communication research method for studying how messages select certain aspects of a perceived reality and make them more salient — promoting a particular problem definition, causal interpretation, moral evaluation, and treatment recommendation. Building on Robert Entman's influential 1993 synthesis, it moves beyond counting what is present to reconstructing the organizing ideas, or frames, that give media coverage its meaning and persuasive shape.	Agenda-Setting Analysis is an empirical method for investigating the influence of media coverage on what issues the public considers important. Developed by Maxwell McCombs and Donald Shaw (1972), the approach tests a core hypothesis about media effects: media coverage does not tell people what to think, but rather what to think about. By comparing the issues receiving media coverage with the issues the public identifies as important, researchers measure agenda-setting effects—the degree to which media attention predicts public concern. The method demonstrates media's power to structure the hierarchy of issues, even when media may not directly persuade on specific issues.