เปรียบเทียบวิธี

	Focus Groups in Media Research	Narrative Analysis in Media
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1996	2008
ผู้ริเริ่ม	Focus-group tradition (Merton; systematized by Morgan)	Narrative theory (Labov; Fisher); methods synthesized by Riessman
ประเภท	Moderated group discussion to elicit audience meanings and responses	Interpretive analysis of how media tell stories and construct meaning
แหล่งต้นตำรับ	Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129–152.	Riessman, C. K. (2008). Narrative Methods for the Human Sciences. Thousand Oaks, CA: Sage. ISBN: 9780761929987
ชื่อเรียกอื่น	Media focus groups, Audience focus group method, Group interview for media research, Medya Araştırmalarında Odak Grupları	Media narrative analysis, Narrative criticism of media, Storytelling analysis in media, Medyada Anlatı Analizi
ที่เกี่ยวข้อง	4	4
สรุป	A focus group is a moderated discussion among a small group of participants, used in media research to explore how audiences interpret, talk about, and respond to media content. Its distinctive value lies in the group interaction itself: participants build on, challenge, and refine one another's views, surfacing shared meanings and contested interpretations that individual interviews or surveys would not reveal.	Narrative analysis examines how media tell stories — how events are selected, ordered, and given meaning through plot, character, and perspective. Drawing on narrative theory and the methodological syntheses of scholars like Catherine Riessman, it treats storytelling as a fundamental way humans organize experience and persuade, and it interprets the structure, content, and performance of media narratives.