เปรียบเทียบวิธี

	Focus Groups in Media Research	Media-Use Diary Method
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1996	2003
ผู้ริเริ่ม	Focus-group tradition (Merton; systematized by Morgan)	Diary-methods tradition (Bolger, Davis & Rafaeli)
ประเภท	Moderated group discussion to elicit audience meanings and responses	Self-report data collection of media use in natural settings over time
แหล่งต้นตำรับ	Morgan, D. L. (1996). Focus groups. Annual Review of Sociology, 22, 129–152.	Bolger, N., Davis, A., & Rafaeli, E. (2003). Diary methods: Capturing life as it is lived. Annual Review of Psychology, 54, 579–616.
ชื่อเรียกอื่น	Media focus groups, Audience focus group method, Group interview for media research, Medya Araştırmalarında Odak Grupları	Media diary method, Media-use diary study, Daily media diary, Medya Kullanım Günlüğü Yöntemi
ที่เกี่ยวข้อง	4	4
สรุป	A focus group is a moderated discussion among a small group of participants, used in media research to explore how audiences interpret, talk about, and respond to media content. Its distinctive value lies in the group interaction itself: participants build on, challenge, and refine one another's views, surfacing shared meanings and contested interpretations that individual interviews or surveys would not reveal.	The media-use diary method has participants record their media use repeatedly over days or weeks, close to when it happens, capturing everyday media behavior in its natural context with minimal retrospective bias. It yields intensive longitudinal data that reveal how media use varies within individuals across time and situations, not just averaged across people.