เปรียบเทียบวิธี

	การวิจัยแบบกลุ่มสนทนา	การวิจัยแบบผสมผสาน
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1940s (sociological origin); modern applied form from the 1980s–1990s	—
ผู้ริเริ่ม	Robert K. Merton (sociological precursor, 1940s); popularised in applied research by Richard A. Krueger	—
ประเภท	Qualitative data collection method	Research design framework
แหล่งต้นตำรับ	Krueger, R.A. & Casey, M.A. (2014). Focus Groups: A Practical Guide for Applied Research (5th ed.). Sage. ISBN: 978-1483365244	Creswell, J.W. & Plano Clark, V.L. (2018). Designing and Conducting Mixed Methods Research (3rd ed.). Sage. ISBN: 978-1483344379
ชื่อเรียกอื่น	focus group discussion, FGD, group interview, Odak Grup Araştırması	Karma Yöntem Araştırması (Mixed Methods), multi-method research, triangulation design
ที่เกี่ยวข้อง	6	4
สรุป	Focus group research is a qualitative data-collection method in which a trained moderator guides structured discussions with homogeneous groups of six to ten participants to explore ideas, attitudes, and perceptions on a defined topic. Developed from sociological roots in the 1940s and systematised for applied research by Krueger and Casey, the method leverages group interaction as a data source — revealing not just what people think, but how they negotiate and articulate views in a social setting.	Mixed methods research is a systematic research design in which quantitative and qualitative data are collected and analysed within a single study. Formalised by Creswell and Plano Clark (2003, 3rd ed. 2018), it offers three principal design variants — concurrent, sequential, and transformative — and strengthens findings through triangulation across both data strands.