เปรียบเทียบวิธี

	การวิเคราะห์ภาพภาคสนาม	การวิเคราะห์ด้วยภาพ
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1990s–2000s (systematic field-based visual methods codified)	Formalized in social sciences from the 1980s–2000s
ผู้ริเริ่ม	Gillian Rose; Marcus Banks; John Collier Jr. (photo-elicitation precursors)	Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks
ประเภท	Qualitative field research technique	Qualitative research approach
แหล่งต้นตำรับ	Rose, G. (2012). Visual Methodologies: An Introduction to Researching with Visual Materials (3rd ed.). Sage. ISBN: 978-1446207567	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056
ชื่อเรียกอื่น	fieldwork visual analysis, in-situ visual analysis, ethnographic visual analysis, field visual research	visual research methods, image analysis, visual inquiry, visual data analysis
ที่เกี่ยวข้อง	5	6
สรุป	Field-based visual analysis is a qualitative approach in which researchers collect and analyze visual materials — photographs, video, diagrams, environmental signs, and spatial arrangements — directly within the natural settings where they are produced and used. By anchoring visual analysis in fieldwork, this method captures images and visual phenomena in their social and spatial context, enabling interpretation that goes beyond what can be achieved from decontextualized images alone.	Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.