เปรียบเทียบวิธี

	การวิเคราะห์เนื้อหาเชิงสนาม	การวิเคราะห์วาทกรรม
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1987	1989 (Fairclough); 1987 (Potter & Wetherell)
ผู้ริเริ่ม	David L. Altheide	Norman Fairclough; Jonathan Potter and Margaret Wetherell
ประเภท	Qualitative analytic approach	Method
แหล่งต้นตำรับ	Altheide, D. L. (1987). Ethnographic content analysis. Qualitative Sociology, 10(1), 65–77.	Fairclough, N. (1989). Language and power. Longman.
ชื่อเรียกอื่น	field content analysis, naturalistic content analysis, ethnographic content analysis, ECA	DA, Critical Discourse Analysis, Discursive Analysis
ที่เกี่ยวข้อง	6	2
สรุป	Field-based content analysis is a qualitative analytic approach that systematically examines documents, artifacts, and texts encountered or produced within a natural field setting. Originally formulated by David Altheide as ethnographic content analysis (ECA), it blends the systematic rigor of traditional content analysis with the reflexive, iterative logic of ethnographic inquiry, allowing the researcher to interact continuously with the data and revise analytic categories as new meaning emerges from the field.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.