เปรียบเทียบวิธี

	Feeling Thermometer Analysis	Candidate Evaluation Model
สาขาวิชา	จิตวิทยาการเมือง	จิตวิทยาการเมือง
ตระกูล	Process / pipeline	Latent structure
ปีกำเนิด	1964	1995
ผู้ริเริ่ม	American National Election Studies / Aage Clausen	Milton Lodge, Marco Steenbergen & Donald Kinder
ประเภท	Affect rating instrument	Latent evaluation model
แหล่งต้นตำรับ	Wilcox, C., Sigelman, L., & Cook, E. (1989). Some like it hot: Individual differences in responses to group feeling thermometers. Public Opinion Quarterly, 53(2), 246-257.	Lodge, M., Steenbergen, M. R., & Brau, S. (1995). The responsive voter: Campaign information and the dynamics of candidate evaluation. American Political Science Review, 89(2), 309-326.
ชื่อเรียกอื่น	Feeling Thermometer, Affect Thermometer, Thermometer Rating Scale	Impression-Driven Evaluation Model, Online Processing Model, Candidate Trait Evaluation Model
ที่เกี่ยวข้อง	4	4
สรุป	The feeling thermometer is a survey instrument that asks respondents to rate their warmth or favorability toward a person, group, or institution on a 0-to-100 scale, where 0 is very cold/unfavorable, 100 is very warm/favorable, and 50 is neutral. Introduced in the American National Election Studies in the 1960s, it is the standard measure of political affect, and its analysis underpins candidate evaluation, group affect, and affective-polarization research.	A candidate evaluation model represents how voters form overall assessments of political candidates as a latent function of perceived traits (competence, leadership, integrity, empathy), partisanship, issue proximity, and affect. It spans the trait-based factor models of Kinder et al. (1980) and the online-processing tally model of Lodge, Steenbergen and Brau (1995), which describes evaluation as a running summary updated as information arrives.