เปรียบเทียบวิธี

	การออกแบบวิธีวิจัยแบบผสมผสานเชิงสำรวจตามลำดับ	การวิจัยสำรวจ
สาขาวิชา	การออกแบบการวิจัย	การออกแบบการวิจัย
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1990s–2000s (codified by ~2007)	Late 19th century; methodologically systematised 1940s–1960s
ผู้ริเริ่ม	John W. Creswell & Vicki L. Plano Clark	Francis Galton, Charles Booth, and early social statisticians; systematised by Paul Lazarsfeld and colleagues at Columbia in the 1940s
ประเภท	Mixed methods research design	Quantitative (and mixed) non-experimental design
แหล่งต้นตำรับ	Creswell, J. W., & Plano Clark, V. L. (2018). Designing and Conducting Mixed Methods Research (3rd ed.). Sage. ISBN: 978-1483344379	Fowler, F. J. (2014). Survey Research Methods (5th ed.). Sage Publications. ISBN: 978-1452259000
ชื่อเรียกอื่น	QUAL → QUAN design, exploratory sequential design, instrument-development design, theory-building mixed methods	survey methodology, questionnaire research, survey design, survey study
ที่เกี่ยวข้อง	6	4
สรุป	The exploratory sequential mixed methods design is a two-phase research framework in which a qualitative phase is conducted first to explore a poorly understood phenomenon, and the findings then inform a subsequent quantitative phase — typically to develop and test a survey instrument, measure a theory, or generalize qualitative insights to a larger population. The qualitative strand guides what is measured; the quantitative strand tests or extends those findings at scale.	Survey research is a quantitative (and sometimes mixed-methods) design in which a researcher collects standardised self-report data from a sample drawn from a defined population, using a questionnaire or structured interview. It is the dominant non-experimental strategy for describing population characteristics, estimating prevalence, mapping attitude distributions, and testing bivariate or multivariate associations across social, behavioural, and health sciences.