เปรียบเทียบวิธี

	Energy Cultures Framework	Value-Belief-Norm Model (VBN)
สาขาวิชา	Environmental Sociology	Environmental Sociology
ตระกูล	Process / pipeline	Regression model
ปีกำเนิด	2010	1999
ผู้ริเริ่ม	Janet Stephenson and colleagues (University of Otago)	Paul C. Stern, Thomas Dietz, Troy Abel, Gregory Guagnano & Linda Kalof
ประเภท	Interdisciplinary framework linking norms, practices, and material culture	Causal-chain model of pro-environmental behavior
แหล่งต้นตำรับ	Stephenson, J., Barton, B., Carrington, G., Gnoth, D., Lawson, R., & Thorsnes, P. (2010). Energy cultures: A framework for understanding energy behaviours. Energy Policy, 38(10), 6120-6129.	Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., & Kalof, L. (1999). A Value-Belief-Norm Theory of Support for Social Movements: The Case of Environmentalism. Human Ecology Review, 6(2), 81-97.
ชื่อเรียกอื่น	Energy Cultures Model, Stephenson Energy Cultures Framework, Norms-Material-Practices Energy Framework, Energy Behaviour Cultures Approach	VBN Theory, Value-Belief-Norm Theory, Stern VBN Model, Values-Beliefs-Norms Causal Chain
ที่เกี่ยวข้อง	4	3
สรุป	The Energy Cultures Framework is an interdisciplinary tool for understanding why people, households, and organizations use energy as they do, and how that behaviour might change. Developed by Janet Stephenson and colleagues at the University of Otago and published in Energy Policy in 2010, it models energy behaviour as the dynamic interaction of three elements: cognitive norms (what actors believe and expect about energy), energy practices (what they actually do), and material culture (the technologies, buildings, and appliances they possess). These three reinforce one another, tending to lock an actor into a stable 'energy culture,' and they are shaped by external influences such as prices, policy, infrastructure, and markets that lie beyond the actor's immediate control. The framework was designed as a pragmatic bridge between psychological models that emphasize attitudes and sociological practice theories that emphasize routines and materials. Its purpose is both to explain entrenched energy behaviour and to identify where interventions can break a self-reinforcing pattern. It is widely used in energy-policy and behaviour-change research.	The value-belief-norm (VBN) model explains pro-environmental behavior as the end of a causal chain that runs from basic human values, through environmental beliefs, to a felt moral obligation that activates action. Paul Stern, Thomas Dietz, and colleagues introduced it in 1999 to account for support for the environmental movement, and Stern elaborated it in 2000 as a general theory of environmentally significant behavior. The chain links Schwartz value orientations (especially biospheric and altruistic values) to an ecological worldview measured by the New Ecological Paradigm, then to awareness of adverse consequences and ascription of responsibility, which in turn activate personal norms — the internalized sense of obligation to act. Those personal norms predict several distinct classes of behavior: environmental activism, non-activist public support, private-sphere behaviors, and behavior in organizations. The model fuses Schwartz's value theory with Schwartz's norm-activation theory and the NEP, and it is typically tested with path analysis or structural equation modeling. VBN remains the leading sociological account of why people act for the environment.