เปรียบเทียบวิธี

	Elite Cue Experiment	Partisan Motivated Reasoning Paradigm
สาขาวิชา	จิตวิทยาการเมือง	จิตวิทยาการเมือง
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1992	2006
ผู้ริเริ่ม	John Zaller; Stephen Nicholson	Charles Taber & Milton Lodge
ประเภท	Survey experiment on source cues	Experimental paradigm for directional reasoning
แหล่งต้นตำรับ	Zaller, J. R. (1992). The Nature and Origins of Mass Opinion. Cambridge University Press. ISBN: 9780521407861	Taber, C. S., & Lodge, M. (2006). Motivated Skepticism in the Evaluation of Political Beliefs. American Journal of Political Science, 50(3), 755-769.
ชื่อเรียกอื่น	Party Cue Experiment, Source Cue Persuasion Experiment, Partisan Endorsement Cue Design, Elite Endorsement Experiment	Motivated Skepticism Paradigm, Directional Motivated Reasoning Design, Disconfirmation Bias Experiment, Partisan Bias Information-Processing Paradigm
ที่เกี่ยวข้อง	3	3
สรุป	An elite cue experiment isolates the persuasive power of source endorsements by holding a policy message constant and randomly varying who is said to support it. Grounded in John Zaller's receive-accept-sample model of mass opinion, which holds that citizens take cues from trusted political elites rather than reasoning from first principles, the design reveals how much opinion moves simply because a party or leader takes a side. Stephen Nicholson's work on polarizing cues shows that in-party endorsements can persuade while out-party endorsements provoke backlash, making the cue, not the argument, the engine of opinion change.	The partisan motivated reasoning paradigm is the experimental template for showing that citizens process political information to protect their existing loyalties rather than to reach accurate conclusions. In Taber and Lodge's foundational 2006 design, partisans who read balanced pro and con arguments rated congenial arguments as stronger, spent effort counterarguing uncongenial ones, sought out confirming information, and ended up more extreme than they began. Martin Bisgaard's later work extends the logic to facts, showing that even when partisans accept the same factual reality they reinterpret who deserves credit or blame, so getting the facts right can paradoxically fuel rather than dampen partisan reasoning.