เปรียบเทียบวิธี

	Domestication of Technology Analysis	Script Analysis
สาขาวิชา	Science Technology Studies	Science Technology Studies
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1992	1992
ผู้ริเริ่ม	Roger Silverstone, Eric Hirsch, David Morley	Madeleine Akrich (with Bruno Latour)
ประเภท	Qualitative analytic framework in media and technology studies	Material-semiotic analytic method for technological artefacts
แหล่งต้นตำรับ	Silverstone, R., & Hirsch, E. (Eds.). (1992). Consuming Technologies: Media and Information in Domestic Spaces. Routledge. ISBN: 9780415067003	Akrich, M. (1992). The de-scription of technical objects. In W. E. Bijker & J. Law (Eds.), Shaping Technology/Building Society (pp. 205-224). MIT Press. ISBN: 9780262023382
ชื่อเรียกอื่น	Domestication theory, Domestication approach, Taming of technology analysis	De-scription analysis, Technological script analysis, Inscription analysis
ที่เกี่ยวข้อง	4	4
สรุป	Domestication of technology analysis studies how people 'tame' new technologies—turning a strange, commercially loaded object into a familiar, taken-for-granted part of everyday life. Developed by Roger Silverstone and colleagues to understand media and information technologies in the home, it treats consumption not as a single moment of purchase but as an ongoing process through which artefacts are appropriated, given a place, woven into routines, and made to express identity. The household is analysed as a 'moral economy' that negotiates the meaning and use of every technology that crosses its threshold.	Script analysis, developed by Madeleine Akrich with Bruno Latour, treats technological artefacts like texts. When designers build a device, they inscribe a 'script' into it—a set of assumptions about who the users will be, what skills and motives they have, and how the world around the device is arranged—and the artefact then prescribes roles and conduct for the people and things it encounters. 'De-scription' is the analyst's method of reading that script back out of the object and comparing the user the designer projected with the user who actually appears, revealing the often invisible politics built into ordinary things.