เปรียบเทียบวิธี

	Digital Visual Analysis	การวิเคราะห์วาทกรรม
สาขาวิชา	เชิงคุณภาพ	การวิจัยเชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s	1989 (Fairclough); 1987 (Potter & Wetherell)
ผู้ริเริ่ม	Gillian Rose; Sarah Pink (digital extension)	Norman Fairclough; Jonathan Potter and Margaret Wetherell
ประเภท	Qualitative analytical approach	Method
แหล่งต้นตำรับ	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473902176	Fairclough, N. (1989). Language and power. Longman.
ชื่อเรียกอื่น	DVA, digital image analysis, online visual analysis, digital visual research	DA, Critical Discourse Analysis, Discursive Analysis
ที่เกี่ยวข้อง	6	2
สรุป	Digital visual analysis is a qualitative approach for systematically examining visual materials that originate in, circulate through, or are consumed within digital environments — including social media images, video content, screenshots, memes, infographics, and online multimodal texts. Drawing on visual methodologies and digital research methods, it attends not only to what images depict but also to how they are produced, shared, and interpreted within specific digital platforms and social contexts.	Discourse analysis is a qualitative research methodology that examines how language, communication, and power shape meaning, identity, and social reality. Developed across linguistics, sociology, and psychology (particularly by Norman Fairclough and Jonathan Potter), discourse analysis goes beyond content to analyze language use as a social practice that constitutes and reflects power relations, ideologies, and social structures.