เปรียบเทียบวิธี

	Digital Visual Analysis	ชาติพันธุ์วรรณนาดิจิทัล
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s	Late 1990s – 2000s
ผู้ริเริ่ม	Gillian Rose; Sarah Pink (digital extension)	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
ประเภท	Qualitative analytical approach	Qualitative research method
แหล่งต้นตำรับ	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473902176	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
ชื่อเรียกอื่น	DVA, digital image analysis, online visual analysis, digital visual research	online ethnography, virtual ethnography, internet ethnography, netnography
ที่เกี่ยวข้อง	6	6
สรุป	Digital visual analysis is a qualitative approach for systematically examining visual materials that originate in, circulate through, or are consumed within digital environments — including social media images, video content, screenshots, memes, infographics, and online multimodal texts. Drawing on visual methodologies and digital research methods, it attends not only to what images depict but also to how they are produced, shared, and interpreted within specific digital platforms and social contexts.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.