เปรียบเทียบวิธี

	ทฤษฎีก่อตัวบนฐานข้อมูลดิจิทัล (Digital Constructivist Grounded Theory)	ชาติพันธุ์วรรณนาดิจิทัล
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2000s–2010s	Late 1990s – 2000s
ผู้ริเริ่ม	Kathy Charmaz (CGT); applied to digital contexts by qualitative internet researchers	Christine Hine (virtual ethnography); Robert V. Kozinets (netnography)
ประเภท	Qualitative theory-building approach	Qualitative research method
แหล่งต้นตำรับ	Charmaz, K. (2006). Constructing Grounded Theory: A Practical Guide Through Qualitative Analysis. Sage. ISBN: 978-0761973539	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875228
ชื่อเรียกอื่น	Digital CGT, online constructivist grounded theory, digital-context CGT, constructivist GT with digital data	online ethnography, virtual ethnography, internet ethnography, netnography
ที่เกี่ยวข้อง	6	6
สรุป	Digital Constructivist Grounded Theory (Digital CGT) applies Kathy Charmaz's constructivist variant of grounded theory to data generated in digital environments — social media platforms, online communities, forums, digital interviews, and other internet-mediated spaces. It treats meaning as co-constructed between researcher and participant in digitally-mediated contexts, and generates theory grounded in how people make sense of experience through and within digital life.	Digital ethnography is a qualitative research method that adapts traditional ethnographic fieldwork to online and digitally mediated settings. Drawing on sustained participant observation, document collection, and sometimes interviews, the researcher immerses themselves in one or more digital communities — social media platforms, forums, gaming spaces, or messaging groups — to understand how culture, identity, and social practice are constructed through digital interaction. The approach recognises that online spaces are not merely reflections of offline life but distinctive sites of cultural production in their own right.