เปรียบเทียบวิธี

	Media-Use Diary Method	Audience Reception Analysis
สาขาวิชา	Communication	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2003	1980
ผู้ริเริ่ม	Diary-methods tradition (Bolger, Davis & Rafaeli)	Stuart Hall (encoding/decoding); David Morley (empirical reception)
ประเภท	Self-report data collection of media use in natural settings over time	Qualitative study of how audiences interpret and make meaning from media
แหล่งต้นตำรับ	Bolger, N., Davis, A., & Rafaeli, E. (2003). Diary methods: Capturing life as it is lived. Annual Review of Psychology, 54, 579–616.	Hall, S. (1980). Encoding/decoding. In S. Hall, D. Hobson, A. Lowe, & P. Willis (Eds.), Culture, Media, Language: Working Papers in Cultural Studies, 1972–79 (pp. 128–138). London: Hutchinson. ISBN: 9780415079068
ชื่อเรียกอื่น	Media diary method, Media-use diary study, Daily media diary, Medya Kullanım Günlüğü Yöntemi	Reception study, Encoding/decoding analysis, Reception analysis of audiences, İzleyici Alımlama Analizi
ที่เกี่ยวข้อง	4	4
สรุป	The media-use diary method has participants record their media use repeatedly over days or weeks, close to when it happens, capturing everyday media behavior in its natural context with minimal retrospective bias. It yields intensive longitudinal data that reveal how media use varies within individuals across time and situations, not just averaged across people.	Audience reception analysis studies how real audiences interpret and make meaning from media texts, rejecting the idea that meaning is simply transmitted from message to receiver. Built on Stuart Hall's encoding/decoding model and David Morley's empirical work, it treats interpretation as an active, socially situated process and examines whether audiences accept, negotiate, or resist the meanings a text seems to prefer.