เปรียบเทียบวิธี

	มาตรวัดการแสวงหาความพึงพอใจทางสังคม Crowne-Marlowe	Big Five Inventory
สาขาวิชา	จิตวิทยาสังคม	จิตวิทยาสังคม
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1960	1991
ผู้ริเริ่ม	Douglas Crowne and David Marlowe	Oliver John, Donahue, and Kentle
ประเภท	Social desirability response bias measurement	Big Five personality trait inventory
แหล่งต้นตำรับ	Crowne, D. P., & Marlowe, D. (1960). A new scale of social desirability independent of psychopathology. Journal of Consulting Psychology, 24(4), 349–354.	John, O. P., Donahue, E. M., & Kentle, R. L. (1991). The Big Five Inventory—versions 4a and 54. Technical Report, Institute of Personality and Social Research, University of California, Berkeley.
ชื่อเรียกอื่น	CMSD, Crowne-Marlowe Scale, Social Desirability Scale	BFI, Big Five Personality Inventory, Five-Factor Model
ที่เกี่ยวข้อง	3	3
สรุป	The Crowne-Marlowe Social Desirability Scale (CMSD) is a 33-item self-report measure designed to assess the tendency to present oneself favorably in social contexts, independent of psychopathology. Developed by Douglas Crowne and David Marlowe in 1960, the CMSD measures impression management and social desirability bias—tendencies that confound responses to personality, health, and behavioral questionnaires. The scale has become the standard reference instrument for detecting and controlling social desirability effects in psychological research.	The Big Five Inventory (BFI) is a 44-item self-report measure operationalizing the Five-Factor Model of personality, capturing Openness, Conscientiousness, Extraversion, Agreeableness, and Neuroticism. Developed by Oliver John and colleagues in 1991, the BFI is a more concise alternative to longer personality instruments while maintaining strong psychometric properties. The measure has become one of the most widely used personality assessments in organizational, clinical, social, and personality psychology research.