เปรียบเทียบวิธี

	การวิเคราะห์อุปมานัยเชิงวิพากษ์	การวิเคราะห์วาทกรรมเชิงตีความ
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	2004	1980s–1990s
ผู้ริเริ่ม	Jonathan Charteris-Black	Rooted in interpretivist social science; systematised by Norman Fairclough, Margaret Wetherell, and others
ประเภท	Qualitative-critical textual analysis	Qualitative interpretive research approach
แหล่งต้นตำรับ	Charteris-Black, J. (2004). Corpus Approaches to Critical Metaphor Analysis. Palgrave Macmillan. ISBN: 978-1403932921	Phillips, N., & Hardy, C. (2002). Discourse Analysis: Investigating Processes of Social Construction. Sage Publications. ISBN: 978-0761923343
ชื่อเรียกอื่น	CMA, critical metaphor research, corpus-based critical metaphor analysis, ideological metaphor analysis	IDA, interpretivist discourse analysis, discourse analysis (interpretive), meaning-focused discourse analysis
ที่เกี่ยวข้อง	5	6
สรุป	Critical Metaphor Analysis (CMA) is a qualitative method for uncovering how metaphorical language constructs, legitimises, or contests power relations and ideological positions in texts. Developed by Jonathan Charteris-Black (2004), it integrates Conceptual Metaphor Theory with the evaluative concerns of Critical Discourse Analysis to reveal the persuasive and ideological work performed by metaphors in political, institutional, and media discourse.	Interpretive discourse analysis is a qualitative approach that examines how language constructs social realities, identities, and meanings within specific contexts. Operating from an interpretivist epistemology, it treats texts and talk not as transparent windows onto the world but as active sites where meaning is negotiated, and it seeks to understand those meanings from the perspective of participants situated within their social and cultural worlds.