เปรียบเทียบวิธี

	การวิเคราะห์เนื้อหา	Manifest Content Analysis
สาขาวิชา	เชิงคุณภาพ	Communication
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	Systematised through Krippendorff's methodology work; 4th edition 2018	1952
ผู้ริเริ่ม	Klaus Krippendorff (systematic formulation); roots in early 20th-century communications research	Bernard Berelson; codified by Klaus Krippendorff
ประเภท	Qualitative / mixed-method research technique	Systematic quantitative coding of explicit message content
แหล่งต้นตำรับ	Krippendorff, K. (2018). Content Analysis: An Introduction to Its Methodology (4th ed.). Sage. ISBN: 978-1506395661	Krippendorff, K. (2004). Content Analysis: An Introduction to Its Methodology (2nd ed.). Thousand Oaks, CA: Sage. ISBN: 9780761915454
ชื่อเรียกอื่น	İçerik Analizi, systematic content coding, quantitative content analysis	Quantitative manifest coding, Surface-content analysis, Manifest-level content analysis, Berelson content analysis
ที่เกี่ยวข้อง	5	5
สรุป	Content analysis is a systematic research technique for reducing text, visual, or media material into coded categories so that patterns can be counted, compared, and interpreted. Formalised by Klaus Krippendorff in his widely cited methodology textbook (latest edition 2018), the method sits at the boundary of qualitative and quantitative inquiry: it imposes structured, replicable coding on inherently meaning-laden material.	Manifest content analysis is a quantitative research technique that systematically counts the explicit, surface-level features of communication messages — words, sources, themes, images, or actors that are directly visible in the text or media artifact — according to a predefined coding scheme. Rooted in Bernard Berelson's classic definition of content analysis as the 'objective, systematic, and quantitative description of the manifest content of communication,' it is one of the foundational empirical methods of mass communication and media research.