เปรียบเทียบวิธี

	การวิเคราะห์เชิงเปรียบเทียบด้วยภาพ	การวิเคราะห์ด้วยภาพ
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1986–2001 (systematic codification in social research)	Formalized in social sciences from the 1980s–2000s
ผู้ริเริ่ม	Gillian Rose (systematic visual methods); John Collier Jr. (visual anthropology)	Roots in art history and semiotics (Panofsky, Barthes); social science applications developed by Gillian Rose and Marcus Banks
ประเภท	Qualitative comparative research design	Qualitative research approach
แหล่งต้นตำรับ	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473942028	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473943056
ชื่อเรียกอื่น	cross-case visual analysis, comparative image analysis, comparative visual methods, CVA	visual research methods, image analysis, visual inquiry, visual data analysis
ที่เกี่ยวข้อง	5	6
สรุป	Comparative Visual Analysis is a qualitative research design that systematically examines and compares visual materials — photographs, videos, artworks, advertisements, or digital images — across two or more cases, groups, time points, or contexts. By applying a consistent analytical framework to multiple visual corpora, the approach reveals similarities, differences, and patterns that would remain invisible when studying a single set of images alone.	Visual analysis is a qualitative research approach that systematically examines visual materials — such as photographs, films, artworks, advertisements, and diagrams — to understand how meaning is produced, communicated, and interpreted. Drawing on traditions from art history, semiotics, and social science, it treats visual objects as data that carry social, cultural, and ideological significance. Multiple frameworks exist, from formal compositional analysis to discourse-based and audience-reception approaches.