เปรียบเทียบวิธี

	การวิเคราะห์เชิงเปรียบเทียบด้วยภาพ	ชาติพันธุ์วรรณาเปรียบเทียบ
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1986–2001 (systematic codification in social research)	1987–1995 (systematic comparative ethnography formalized)
ผู้ริเริ่ม	Gillian Rose (systematic visual methods); John Collier Jr. (visual anthropology)	George E. Marcus (multi-sited formulation); Charles C. Ragin (comparative logic)
ประเภท	Qualitative comparative research design	Qualitative comparative research design
แหล่งต้นตำรับ	Rose, G. (2016). Visual Methodologies: An Introduction to Researching with Visual Materials (4th ed.). Sage. ISBN: 978-1473942028	Marcus, G. E. (1995). Ethnography in/of the world system: The emergence of multi-sited ethnography. Annual Review of Anthropology, 24, 95–117.
ชื่อเรียกอื่น	cross-case visual analysis, comparative image analysis, comparative visual methods, CVA	multi-sited ethnography, cross-site ethnography, comparative field research, comparative participant observation
ที่เกี่ยวข้อง	5	6
สรุป	Comparative Visual Analysis is a qualitative research design that systematically examines and compares visual materials — photographs, videos, artworks, advertisements, or digital images — across two or more cases, groups, time points, or contexts. By applying a consistent analytical framework to multiple visual corpora, the approach reveals similarities, differences, and patterns that would remain invisible when studying a single set of images alone.	Comparative ethnography is a qualitative research design that conducts in-depth ethnographic fieldwork across two or more sites, groups, communities, or cultural settings in order to generate systematic comparisons. Rather than describing a single community in isolation, it traces similarities, differences, and interconnections across cases, producing theoretically grounded insights that no single site could yield alone.