เปรียบเทียบวิธี

	การวิเคราะห์อรรถศาสตร์เชิงเปรียบเทียบ	การวิเคราะห์ความหมายเชิงสัญศาสตร์
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	Early 20th century (Saussure 1916; Peirce c. 1900); comparative framing consolidated from 1970s onward	Late 19th–early 20th century (Saussure ~1906–1911; Peirce ~1867–1914); systematic application in social research from the 1960s
ผู้ริเริ่ม	Ferdinand de Saussure (semiology), Charles Sanders Peirce (semiotics); comparative application developed across cultural and communication studies	Ferdinand de Saussure (structural semiology); Charles Sanders Peirce (semiotic triads); Roland Barthes (applied cultural semiotics)
ประเภท	Qualitative comparative analysis	Qualitative research method
แหล่งต้นตำรับ	Chandler, D. (2007). Semiotics: The Basics (2nd ed.). Routledge. ISBN: 978-0415363754	Barthes, R. (1967). Elements of Semiology (trans. A. Lavers & C. Smith). Hill and Wang.
ชื่อเรียกอื่น	cross-cultural semiotics, comparative sign analysis, comparative semiology, CSA	semiotics, sign analysis, structural semiotics, semiological analysis
ที่เกี่ยวข้อง	6	6
สรุป	Comparative semiotic analysis examines how signs, symbols, and meaning-making systems operate across two or more contexts — such as different cultures, historical periods, media platforms, or social groups. By applying semiotic frameworks (denotation, connotation, myth, codes, paradigms) systematically across parallel corpora, researchers reveal how the same sign produces different meanings, how ideologies are encoded differently, or how symbolic structures converge and diverge across settings.	Semiotic analysis is a qualitative method for interpreting how signs — words, images, sounds, gestures, and objects — produce and communicate meaning within a cultural context. Drawing on the structural linguistics of Ferdinand de Saussure and the triadic sign theory of Charles Sanders Peirce, and popularised as a research tool by Roland Barthes, semiotics moves beyond surface denotation to expose the connotative and ideological meanings embedded in texts and visual culture.