เปรียบเทียบวิธี

	การศึกษาชาติพันธุ์วรรณนาเปรียบเทียบ	การวิเคราะห์วาทกรรมเชิงเปรียบเทียบ
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	Late 1990s–2000s (netnography ~1997; comparative extension ~2000s–2010s)	1980s–1990s (established as comparative practice through the 1990s)
ผู้ริเริ่ม	Robert V. Kozinets (netnography); comparative extension through multi-site online fieldwork practice	Norman Fairclough; Ruth Wodak; Teun A. van Dijk
ประเภท	Qualitative comparative research design	Qualitative comparative research approach
แหล่งต้นตำรับ	Kozinets, R. V. (2010). Netnography: Doing Ethnographic Research Online. Sage. ISBN: 978-1847875532	Fairclough, N. (1995). Critical Discourse Analysis: The Critical Study of Language. Longman. ISBN: 978-0582219526
ชื่อเรียกอื่น	cross-community netnography, multi-site netnography, comparative online ethnography, comparative virtual ethnography	CDA comparative, cross-context discourse analysis, comparative text analysis, multi-site discourse analysis
ที่เกี่ยวข้อง	5	5
สรุป	Comparative netnography applies netnographic methods systematically across two or more online communities, platforms, or cultural contexts to reveal both shared and divergent patterns in online social life. Grounded in Kozinets's netnographic tradition, it extends single-site online ethnography into a comparative logic: the researcher immerses in multiple digital field sites, gathers culturally embedded data, and analyses across sites to generate theoretically richer, transferable insights.	Comparative discourse analysis examines how language constructs meaning, identity, and power by systematically contrasting texts or speech acts drawn from at least two distinct contexts, groups, time periods, or institutions. By holding analytical categories constant across cases, it reveals how discursive patterns diverge or converge, producing insights that single-context discourse analysis cannot generate.