เปรียบเทียบวิธี

	การชาติพันธุ์วรรณนาแบบดิจิทัลเชิงเปรียบเทียบ	การศึกษาเปรียบเทียบกรณีศึกษา
สาขาวิชา	เชิงคุณภาพ	เชิงคุณภาพ
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1995–2000 (multi-sited framework 1995; virtual ethnography 2000)	1984 (Yin); 1995 (Stake)
ผู้ริเริ่ม	Christine Hine (digital ethnography); George E. Marcus (multi-sited ethnography)	Robert K. Yin; Robert E. Stake
ประเภท	Qualitative research design	Qualitative / mixed research design
แหล่งต้นตำรับ	Hine, C. (2000). Virtual Ethnography. Sage. ISBN: 978-0761958963	Yin, R. K. (2018). Case Study Research and Applications: Design and Methods (6th ed.). Sage. ISBN: 978-1506336169
ชื่อเรียกอื่น	CDE, multi-site digital ethnography, cross-platform ethnography, comparative virtual ethnography	cross-case study, multi-site case study, multiple case study design, comparative case analysis
ที่เกี่ยวข้อง	5	4
สรุป	Comparative Digital Ethnography (CDE) is a qualitative design that applies ethnographic methods — sustained participant observation, interview, and artefact analysis — across two or more digital settings simultaneously. By systematically comparing practices, meanings, and interactions in different online environments (e.g., distinct platforms, communities, or national contexts), CDE surfaces both site-specific patterns and cross-cutting cultural logics that a single-site study would miss.	Comparative case study is a qualitative research design in which two or more bounded cases are studied in depth and then systematically compared to identify similarities, differences, and patterns across contexts. Rooted in Yin's replication logic and Stake's multiple case framework, it is particularly suited to questions that ask how or why a phenomenon unfolds differently — or similarly — across distinct settings, populations, or time periods.