เปรียบเทียบวิธี

	การวิเคราะห์ทฤษฎีผู้กำกับภาพยนตร์ (Auteur Theory Analysis)	การวิเคราะห์วาทกรรมในสื่อ
สาขาวิชา	สื่อศึกษา	สื่อศึกษา
ตระกูล	Process / pipeline	Process / pipeline
ปีกำเนิด	1954	1978
ผู้ริเริ่ม	François Truffaut, Andrew Sarris	Michel Foucault, Norman Fairclough
ประเภท	Critical framework for identifying and analyzing directorial style and authorship across films	Method for examining how discourse in media constructs meaning, identity, and power relations
แหล่งต้นตำรับ	Sarris, A. (1962). Notes on the auteur theory in 1962. Film Culture, 27, 1-8.	Fairclough, N. (1992). Discourse and Social Change. Polity Press.
ชื่อเรียกอื่น	auteur analysis, directorial analysis, author theory in film	critical discourse analysis, media discourse analysis, CDA
ที่เกี่ยวข้อง	5	5
สรุป	Auteur Theory Analysis is a critical framework for studying cinema through the lens of directorial authorship, examining how individual directors express consistent themes, visual style, and ideological perspectives across multiple films. Developed by French critics of Cahiers du Cinéma (notably François Truffaut) and articulated in American film criticism by Andrew Sarris, the theory posits that despite the industrial, collaborative nature of film production, the director functions as the primary creative author whose distinctive sensibility can be traced through characteristic patterns of style, technique, and content. The method enables scholarly analysis of directorial influence on cinema and challenges the assumption that mass-produced films lack individual artistic vision.	Discourse Analysis in Media is a method for examining how media texts use language, images, and communication patterns to construct meanings, shape identities, and perpetuate or challenge power relations. Developed from linguistic analysis and critical theory—particularly Michel Foucault's concept of discourse as a system of knowledge-production and Norman Fairclough's critical discourse analysis (CDA) framework—the method reveals how what appears as neutral information or entertainment actually participates in maintaining or challenging social hierarchies and ideologies. The method is specifically concerned with how discourse operates politically: what it makes possible to think and say, whom it privileges, and what alternatives it renders invisible.